English style, Japanese soul
Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.
Superdry has a significant and growing presence around the world, operating through 515 Superdry branded locations in 46 countries.
Born of an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder. Superdry’s style values have never wavered throughout its extraordinary journey: incredible tailoring, super-soft cotton with authentic vintage washes , high-quality fabrics and iconic hand-drawn graphics all combine to create future graphics.
Superdry AW14 celebrates texture and detail in the most exciting collection to date.
Adorned pieces, luxe leather and artisan selvedge denim continue to push the boundaries. A mix of textures across the collection work in an autumnal palette with bright bursts, shearling detail and winter-ready linings.