What's on

DISCOVER NEW ARRIVALS, EXCITING EVENTS, THE LATEST TRENDS AND MUCH MORE

Welcome to destination joy

The home of joy

Imagine a place where everyone leaves happy. Imagine a place you can visit with friends and family for memories that last a lifetime. Welcome to East Midlands Designer Outlet, where you can discover a shopping playground full of joy and sensorial delights.

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Gifts worth giving this Eid

Shop, Save, Smile!

Celebrate with us this Eid and discover gifts worth giving for up to 60% less

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The SS24 Trend Guide

Shop the key spring trends

Bounce into spring with our selection of this season’s hottest trends and must-have pieces at up to 60% less from your favourite designer brands.

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Our New Community Mural

Welcome to East Midlands

Discover our new community inspired mural in collaboration with local artist Peachzz.

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The Great Dress Up

What makes you feel great?

We have all been dressing up since we were little, and the fun never ends! Join us between 22 April - 12 May to rediscover the joy of dressing up and what makes us feel great. We are hosting a variety of events and activities, and they are all free - so why not join us?

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Welcome to destination joy

Gifts worth giving this Eid

The SS24 Trend Guide

Our New Community Mural

The Great Dress Up