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For more than 130 years Levis has been providing the hardiest, most comfortable and most fashionable denim in the world.

Levis is staple fashion that transcends time and location, from the workmen who wore them in the 1800s to the beatniks in the 1950s all the way through to contemporary hipsters Levis is still revered by all. Levis credibility is so unshakable that it still gets effusively endorsed by the hippest bands. Countless songs have been popularised, or re-popularised by Levis' commercials, and it is hard to imagine a time when Levis is not a steadfast cultural landmark; a symbol of youth, America, and the adventurous spirit.