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The CASIO principles are "creativity and contribution". They describe the company's claim to make a social contribution with original and useful products. With products that only CASIO can offer.
Products with innovative functions help people in everyday life and promote social progress. In addition, they bring joy to people and help to create new culture of life. Even if a single product finds broad interest, new markets emerge and related industries flourish. CASIO promotes society - with innovative products that enrich life.