Destination Guide

Step into a world of extraordinary fashion
Enjoy a great day out at Ashford Designer Outlet, where style, quality and value come together. Browse an exciting mix of premium, lifestyle and sports brands including Tommy Hilfiger, BOSS and adidas, alongside iconic names like Michael Kors and Polo Ralph Lauren. Whether you're updating your wardrobe or treating yourself to something new, you’ll find exceptional pieces crafted with the quality these brands are known for. With savings of up to 60% off, it’s the perfect place to shop, dine and spend time together.

Where to shop
An established shopping destination, Ashford is home to a multitude of designer and high-end brands with impeccable transport links. Ashford International is less than 5 minutes walk from the Designer Outlet, where you can shop the likes of adidas, Coach, Calvn Klein Michael Kors & Polo Ralph Lauren. If you’re arriving from London, the high-speed link from St. Pancras takes just 38 minutes and is priced from as little as £13.70 one way when you book in advance. There are also regular services running from Charing Cross, London Bridge, Waterloo, Victoria and the South. If it’s artisanal shopping you’re after, there are plenty of markets showcasing the very best of the area’s homegrown produce.

Where to eat & drink
Beyond the stores, Ashford Designer Outlet is the perfect starting point for discovering Kent's exceptional food and drink scene. From acclaimed restaurants and award-winning vineyards to artisan breweries, the Garden of England offers unforgettable experiences for every palate.
Dine on fresh seasonal seafood with sweeping sea views at Rocksalt in Folkestone, enjoy a behind-the-scenes tour and tasting at Curious Brewery, or venture into the Kent countryside to explore celebrated vineyards including Chapel Down, Hush Heath and Gusbourne. With tours, tastings and locally produced wines to enjoy, it's the perfect way to savour more of Kent during your visit.

Things to do
Beyond shopping and dining, Ashford Designer Outlet is perfectly placed to explore some of Kent's most-loved attractions. Step aboard the historic Kent & East Sussex Railway for a nostalgic journey through the countryside, or enjoy a memorable dining experience on the elegant Wealden Pullman.
For those who love the outdoors, the stunning Wye Downs offer miles of unspoilt countryside and scenic walking trails, while Folkestone's vibrant seafront is ideal for a coastal stroll, best finished with a glass of fizz at the stylish Lighthouse Champagne Bar.

Gusbourne
Just a short journey from Ashford Designer Outlet, in the beautiful Kent countryside, you’ll find Gusbourne: one of England’s most celebrated wine estates and a wonderful destination for a day out.
Set among rolling vineyards in Appledore, Gusbourne is known for crafting exceptional vintage English sparkling and still wines, all made from estate-grown grapes. Every bottle reflects a single growing season, with fruit hand-picked from Gusbourne’s own vineyards and crafted with patience, precision and care. It is this attention to detail that has earned Gusbourne a place among the world’s leading wine estates.
In 2025, Gusbourne was named British Luxury Brand of the Year at the prestigious Walpole British Luxury Awards, recognising the craftsmanship, creativity and excellence that define the very best of modern British luxury. The estate was also ranked No.28 in The World’s 50 Best Vineyards 2025, celebrating not only the quality of its wines, but the beauty, hospitality and experience of a visit to its home in Kent.
For anyone planning a trip to Ashford Designer Outlet, Gusbourne offers the perfect way to turn your visit into even more of an event. After browsing the shops, continue into the countryside and spend time at The Nest, Gusbourne’s elegant tasting room and cellar door, where panoramic vineyard views set the scene for a relaxed glass of English sparkling wine.
Visitors can enjoy a range of experiences throughout the year, from classic vineyard tours and tutored tastings to more leisurely lunches and seasonal events. A guided tour takes you through the vines, offering a behind-the-scenes look at how Gusbourne grows its grapes and crafts its wines, before returning to The Nest for a seated tasting of its award-winning collection. For those who prefer to slow down and savour the setting, lunch experiences offer the chance to pair fine English wine with carefully chosen seasonal dishes.

Where to stay
Whether you're planning an overnight stay or a relaxing weekend escape, Ashford offers a range of accommodation to suit every style, from boutique boltholes to luxury spa retreats.
For convenience, Hampton by Hilton Ashford International is located beside Ashford International Station and just a short walk from Ashford Designer Outlet, making it the perfect base for shopping and exploring Kent.
For a boutique stay, Boys Hall is one of Ashford's hidden gems. This beautifully restored Jacobean manor house combines historic character with stylish interiors, exceptional dining and individually designed rooms, offering a charming countryside retreat just minutes from the outlet.
For those seeking a little indulgence, Eastwell Manor provides a luxurious escape just 15 minutes away. Dating back to the 16th century, this elegant hotel and spa pairs historic grandeur with beautifully appointed rooms and suites, tranquil gardens and a relaxing spa, making it the perfect place to unwind after a day of shopping and discovering the Garden of England.




