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on-trend and in-store

on-trend and in-store

the trend guide

what to wear and what to buy, all for up to 70% less

IT'S ALL IN THE DETAILS
        


SS19 Trends_F Artisan
Inspired by a world of folklore, designers turned to artisanal craftsmanship to enrich the season. Traditional Baja textures and techniques are layered to create a well-travelled look that will whisk you away to warmer climes, while intricate beadwork, fringing and fishing net-inspired macramé appliqué lend a high-end feel to handiwork. Look to oversized cuts and floaty fabrics like chiffon blouses and floor-skimming maxi dresses to emanate the boho vibe; we love Scotch & Soda and American Vintage.

SAY IT WITH FLOWERS
        


SS19 Trends_F Floral

Taking a new, darker direction, SS19’s floral trend borrows cues from a world of British eccentricity. Reminiscent of lavish carpets and Old Master paintings, a rich tapestry of florals weave together bold combinations of blooms regardless of scale and colour with a black thread. Pair midi dresses in sheer fabrics with lace-up boots, or wrap tops with wide leg trousers from the likes of The Kooples and Le Temps des Cerises to strike the balance between romance and drama.

PASTEL PERFECT
        


SS19 Trends_F Pastel

More muted that previous seasons, pastels have emerged as a key colour trend for the season. Sugary-sweet shades are replaced with subtle hues of iced blue, warm greys and mint greens for a sophisticated direction. As seen at Hugo Boss, Stella McCartney and Jil Sander, this trend works best when worn from head to toe. Look to fluid trench coats and sheer fabrics from Benetton and Guess to keep it feeling light for spring.

FASHION RECRUITS
        


SS19 Trends_M Utility

Function is making a statement for spring, with utility-inspired details, pared-back colour palettes and silhouettes seen across outerwear to accessories. The oversized pocket is a mini trend in itself, creating a practical yet bold design feature across parachute-style parka jackets, technical jackets, body warmers and even cargo pants. Look to G-star and Adidas for fluid silhouettes and lightweight fabrics with a sportier feel that can be effortlessly layered – and peeled off – come summer.

PASTEL PERFECT
        


SS19 Trends_M Pastel

Lending a softer edge to tailoring, runways were awash with suits in soft sherbet shades of violet, sky blue and rose-petal pink juxtaposed with neutral stone tones. Silhouettes were kept fluid and deconstructed, with wide leg trousers and double-breasted jackets layered over relaxed fit t-shirts. Evoking a subtle sense of minimalism, team the look with a classic white trainer from Zadig & Voltaire, or for a bolder statement as seen at Dior, a fashion sneaker that matches the hue of your suit.

PRINTS CHARMING
        


SS19 Trends_M Silks

The silk shirt has returned, but not as we know it. Darker, more intense base tones of black and indigo allow for vibrant patterns to pop, from intricate floral prints to kaleidoscopic beach scenes. The fluidity of silky fabrics lends lightness that echoes spring’s new mood, translated through loose silhouettes. Pair silk shirts from Hugo Boss and Suitsupply with co-ordinating shorts for a full take on the trend or team with neutral trousers to allow the shirt to do all the talking.

ALL TIED UP
        


SS19 Trends_M TieDye

Riding the wave of the 90s trend that swept previous seasons, the psychedelic bleach wash print is set to be huge for spring/summer. The reimagination of tie-dye sees a cleaner more contemporary perspective, with softer watercolour marks in neutral tones as an alternative to traditional, vibrant styles. Bohemian yet tailored, pair a tie-dye tee or sweatshirt from O'Neill or Nike with loose fit, wide leg trousers or shorts and add an eye-catching accessory to complete the look.

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