Since 1969

Doing it best: 50 years of GAP

Going strong since 1969, GAP celebrates 50 years as king of the cultural hill. Get the look in colourful logo tees, hoodies and timeless denim. Happy shopping, and happy birthday GAP!

Gap is a lifestyle movement that has helped usher modern American values, with its uncanny ability of using logo to find commonalities amongst people and bridge the gap. How to join in? Colour is key. Invest in colour block logo staples or reinvented tie-dye pieces for the whole family, from classic T-shirts to casual hoodies and sweatshirts.

Denim is another iconic cornerstone of GAP’s identity. Shop the anniversary collection guilt-free knowing that their Washwell denim saves water – 248 million liters since 2016 in fact! Whatever you’re looking for, there are fits for all from skinny jeans to relaxed or oversized cuts.

Back to Cool

Don’t miss GAP’s back to school edit, focused on super-comfortable styles to let kids be kids. If you’re reaching for your checklist, don’t worry, they’ve got everything covered: everyday jackets, logo T-shirts, shorts and their SuperDenim collection. You’re spoilt for choice.

Read next