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dress to impress

dress to impress

essential edit

from all-white dresses to statement prints, we round up the best dresses from your favourite designer brands, all for up to 70% less

Clean, crisp and chic, the white dress is a summer style staple. In fluid and breathable fabrics such as cotton and linen in loose silhouettes, the white dress imbues a sophisticated boho vibe, whisking you away to beach holidays and evoking feelings of toes in the sand. Silhouettes are elongated; think floor-skimming maxis or shirt dresses with pocket detailing that embody the utility trend. Requiring little or no styling at all, team it with sneakers for everyday, or add straw accessories for a dose of texture. 

Your go-to for weddings and special occasions alike, the colour block dress will ensure you make an entrance. Look to styles that bring feature bright pops of colour against neutral tones, or pick a primary hue and wear it from head to toe, then contrast it with your shoes for maximum style points. We’re loving pleated maxi dresses that embody the ethereal spirit of summer.

From intricate floral patterns to kaleidoscopic tie dye, if you want to dress to impress, then look to prints to make a strong statement. Florals have been given a darker tone for summer, while chiffon fabrics and puff frilled sleeves lend a lighter feel to glamorous animal prints. For a failsafe look, polka dots and graphic stripes offer timeless style and multiple ways to wear – pair with sneakers for day or dress it up with a strappy heel come evening. 

A key trend for the season, pastel dresses are one way to do feminine, modern and simple style all at once. In muted shades such as iced blue and mint green, opt for maxi dresses for a look that spans from head to toe. Sheer fabrics and ruched detailing lend a relaxed, feminine feel that echoes summer’s new mood. Equal parts romantic and sophisticated; this is the perfect look for weddings. Just remember to keep the rest of your outfit pared-back with barely there sandals and minimal jewellery. 

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