AW21 Trends 2021


The Trend Guide

The new season has landed, and with it arrives a mood for every style. We’ve curated the four trends to buy and wear now – plus, with up to 70% discount on the RRP, it’s never been easier to stay ahead of the style curve.

The Knitted Dress
Elegant, sophisticated and tinged with romance, the full-length knitted maxi dress is this season’s must-have piece with stunning designs seen at Chloe (where else?), The Row and Gabriela Hearst among others. On the one hand, there are dresses fitted to flatter, presenting a beautifully svelte addition to your wardrobe - while on the other we love the looser shapes, replete with high necklines, long sleeves and in dark earthy tones. Chunky knits and ribbed styles provide a wonderful textural finish that you can contrast with sleek leather boots, gold accessories and this season’s dealer in envy - the oversized holdall.

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Neo Work
While we love our masculine tailoring with its sharp angles and edgy silhouettes, if the last 18 months have taught us anything it’s that comfort can be smart too. The neo-work vibe presented by the likes of The Row, Raf Simons and Jil Sander is the antithesis of the power suit: blazers and cigarette pants have been swapped for oversized shirts (which you can layer over a rollneck) and voluminous midi skirts in a look that plays with loose shapes. Crisp white oversized shirts are the core component, complemented by fluid black midi skirts, baggy tailored trousers, heeled boots and hobo bags. The colour palette is super versatile, being restricted to monochrome, creams and off-whites, making this trend easy to slide into your current wardrobe.

AW21 Womenswear Trends


Grunge Girl
The Little Black Dress has turned to the dark side this season, inspired by a gothic renaissance that blends grungy detailing with a decidedly sexy silhouette. With some incredible designs causing a moody storm on the runways of Chanel, Dolce & Gabbana and Rokh to name a few, this is a look defined by lace details, silver embellishments, oil slick leather and mesh fabrics. From strappy black dresses to killer black minis by for les femmes dangereuses, this is a look not to be messed with! Biker boots and silver chain details round off the grungy aspect, while the lace and sheer tulle fabrics maintain a powerful femininity.  

Colour Shock
Autumn/Winter is not going to be a drab affair if this season’s runways have anything to do with it. From sunflower yellow at Jil Sander to vibrant violet at Lutz Huelle, collections were popping with kaleidoscopic colours. Bold hues are a beautifully simple way to uplift your mood and elevate your wardrobe. You can choose one colour and go all out for a coordinated look, or otherwise, colour blocking is another striking way to introduce bright tones. Colourful rollnecks are key this season and gone are the classic charcoal suits in favour of brighter coloured two-pieces. When colour blocking, you can’t go wrong with the prime colours, and accessorise with metallic jewellery for a shiny contrast.

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