AW19 Menswear & Womenswear


The Trend Guide

In the blink of an eye, the new season has landed. From your weekend style sorted to the only way to dress for evening, we’ve done the hard work for you – just read on for the trends to know about for the season ahead, complete with up to 70%.

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Total Blackout
It may have never truly left our radars, but black is most definitely back – and it’s largely down to designers going hell for leather. Matrix references ruled the runways of Balmain, Celine and Dior to name but a few, with an army of belted trenches, long-line coats and high-gloss outerwear declaring this is how everyone should be armouring up for the months ahead. The devil is in the absence of detail – choose tailored silhouettes and clean finishes free from zips, studs and hardware for a look that's more refined than Rebel Without A Cause. The biker jacket's minimal update teams well with a pair of expertly cut leather trousers while a sharp blazer matched with sleek Chelsea boots strikes the perfect smart/casual balance.
AW19 Hyper Brights

Bright Club
Summer may be on its way out, but that doesn’t mean you have to stow away your sunshine shades. Quite the opposite, in fact, autumn’s array of neon hues send the message loud and clear: go hi-vis or go home. Designers took a blinding approach to tracksuits, hoodies and sweatshirts alike, but the real power was in the puffer jacket. Whether lightly padded via Versace, to-the-floor as seen at Balenciaga or sleeveless courtesy of Kenzo, every outerwear appearance indicated a primary colour just won’t cut it anymore. This trend is all about being seen, so don’t be shy and clash colours for a confident take on the trend – whether it’s a meeting of cornflower blue and chartreuse yellow or a peach-pink pairing that’s a little easier on the eyes. A polar vortex has never been so welcome.
AW19 Go Graphic

Go Graphic
Preppy style gets a souped-up makeover this season, meaning it’s never been cooler to be square. While all-American style has been surfacing for a while now, this new take is all about the graphic touches that make it infinitely more cool kid than collegiate. A striped jumper – the bolder, the better – will get you halfway there, but the real genius of this look comes into play when teamed with a pair of high-waisted trousers, best dressed in corduroy, colour-pop or a check. While that's a look geared towards play rather than work, when it comes to Monday to Friday, make a collared shirt and schoolboy tie the non-negotiables of your new-season uniform and you're sure to score top grades al
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Smooth Operator
As the party season ramps up yet again, make sure you don’t miss the memo: velvet is the only way to get suited and booted. Upholstering everything from impeccably tailored tuxedos to relaxed suiting separates, the plush fabric created AW19’s suavest evening looks thanks to the likes of Tom Ford and Oliver Spencer turning to its timeless charm When faced with the sumptuous fabric, you may feel the need to retreat to classic black but this trend finds its pep in rich tones like royal blues, deep burgundies and forest greens. Go head to toe for maximum impact or update your dinner jacket for an equally refined statement – a tonal roll-neck jumper or silk shirt layered underneath will add extra interest to the colour code. If that's still a tactile touch too far, trade in your brogues for a pair of plush loafers to take your dress code up a notch or two.

AW19 Menswear Trends


AW19 Womenswear

The Trend Guide

In the blink of an eye, the new season has landed. From your weekend style sorted to the only way to dress for evening, we’ve done the hard work for you – just read on for the trends to know about for the season ahead, complete with up to <xx>%.

AW19_Trends

Black Is The New Black
While of seasons past we may have felt guilty for settling for the security blanket of the colour wheel, this autumn choosing the black option is anything but boring, courtesy of leather’s return to the runways. Arriving in every form imaginable, from feminine ruffles and micro pleats to boxy biker jackets and sleeker-than-sleek Matrix-style tailoring, the fabric’s sentiment is clear: embrace your dark side. While rebels are inherently catered to with an army of suitably studded accessories in tow, good girls can apply too – take this opportunity to reinvest in your LBD, switch to a slicker version of your tailored trousers or update your go-to boot with tough-luxe edge; we love [brand], [brand] and [brand].
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Feeling Feline
It’s official: there’s no stopping the spot. Having caused a feline frenzy throughout SS19, AW19 sees the animal-print trend return with extra roar. This time, just a shirt or skirt won’t do; it’s all about making a head-to-toe statement. Fear not, it’s easier than you think – just take [brand]’s trophy coat, [brand’s] bold jumpsuit or a floor-length dress à la Celine’s lustrous party number. For a quieter approach that still answers the call of the wild, choose fierce touches like a printed bag or belt paired with vivid fluro hues for a look that’s more 2019 than 1981.
AW19_Trends

Heritage Dressing
Heritage dressing can be polarising even in its most affable form, but this season tweed and tartan takes on a fresh quality that’s far from frumpy – and there’s something for everyone. From flashes of shimmer and blown-up prints to unexpected colour pairings and voluminous silhouettes, every incarnation has verve and vigour to take you far beyond the office. In fact, you’ll love the pattern’s new groove so much you won’t want to choose – and luckily, you don’t need to. As seen at Chanel, Emilia Wickstead and A.W.A.K.E. Mode, the print is best worn doubled up – whether you opt for clashing layers of tweed and tartan, chic coords or a patchworked piece that does the work for you. Check!
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I Bring My Own Sunshine
It’s a challenge to boost your energy levels in the depths of winter, but you’ll certainly find it in the kaleidoscopic spectrum of shades on offer. Yes, the days may be getting darker, but a concoction of zingy brights and highlighter hues are on hand to prove that colour isn’t just for summer. From sunshine yellow to fuchsia pink and cobalt blue, every shade of the rainbow is invited. The even-better news? Just one brightly hued item is all you need for that vitamin D fix. While separates all offer an instant mood lift, here’s where you’ll find your party-dress moment – this trend is about being seen, after all. Rather be spared a head-turning entrance? Powering up your favourite pump will electric impact will guarantee happy feet all season long.

AW19 Womenswear Trends


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