The idea of a quality, warm, comfortable and delicate garment
at McArthurGlen Roubaix
Not Shy is entirely French know-how.
A single origin, cashmere...
Not Shy is, above all, a fusional story with the Republic of Mongolia and China and so, since 20 years. On arid plateaus nested more than 5000 meters above sea level, where the mere evocation of the temperature (-50° C) makes us shiver, Jean-Pascal and Olivier ensure the irreproachable quality of the cashmere production. In order to guarantee the best working conditions of the local teams and to respect the well-being of these precious goats, they regularly visit these distant lands. They have gained a unique experience.
Two men, one story...
Together the two friends & associates understood and anticipated the future of cashmere while respecting the daily requirements of the fashion world. They modernized the cashmere codes to create garnments which fits every occasion.
The alliance of skills of the first - commercial and manager - to those of technician and stylist of the second kicked off the expansion of the brand. The brand is now implanted nationally and internationally.
For more than 20 years, they’ve been working both thick knit and looser gauge. They do not hesitate to mix cashmere with leather, suede, lace, ... in a timeless, rock, colorful, chic, trendy and always sexy but sober «couture» spirit. Over the years, the produced styles made the NOT SHY label the brand of reference for cashmere lovers.
With no excentricity, innovation with a nod to new trends remain their leitmotiv and they expand collections’ range with perfectos, trenchs coats, blankets and even travel bags, always in 100% cashmere.
At the same time, they developed, manufactured and distributed a line of care products specific to cashmere: shampoo (Savon de Marseille), washing bags, electric razors for pills, combs...
So many accessories to satisfy the needs of a demanding clientele.