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Brand Bio

O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to battle Mother Nature by inventing the wetsuit. He “just wanted to surf longer”. Jack’s initial vision of producing functional and innovative board riding products expanded to include snow wear and continues to lie at the core of everything the company does. Even today, our collection of casual, swim, snow and beach wear is inspired by our love for our ocean and winter playgrounds. Our collections have a unique fit, technical features and hybrid fabrics that allow you to easily move from the ocean and the mountains to the city and anywhere in between.

O’Neill Blue

Our O’Neill Blue collection is a movement towards environmental responsibility. We are committed to blue through the use of sustainable materials that protect our playgrounds. Join our ocean mission



Campaign Description - Make Your Move

O’Neill is surf, O’Neill is Snow, O’Neill is active, O’Neill is casual. O’Neill has you covered whether you’re active on the waves, enjoying the outdoors, tripping around your city, chilling at home or supporting our planet. Wherever your playground, whatever your movement, we want you to Make Your Move.


The words move and movement can be a physical activity but they can also mean to take action, drive change, inspire, evolve, act, flow, journey, travel, wandering, searching, roaming, stimulate, stir, play on. There’s no stopping movement. Nature, people and even the city around us are constantly in motion evolving, changing and growing. The question is, how will you make your move? Exploration through movement of your body, mind, or even new places and ideas. Whether you’re on the waves, on the street, on the slopes, or concentrating on your lotus pose, never stop moving. Make your move. We are a generation of wanderers, daredevils, artists and explorers. What connects us all is movement. Whatever you do, just keep moving. Make your move.


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