O bag is an Italian, dynamic and avant-garde brand. It was born in 2009 and developed thanks to the success of the O clock silicone watch and the homonymous O bag bags made of a thermoplastic compound, an innovative and super light material. Both were designed to be composed with interchangeable accessories to create many mixes and always different combinations.
Today it is present in Italy and abroad, online and in store, with a wide range of products such as backpacks, bracelets, shoes and a Soft line in a rubberized material.
The O bag network is tailor-made for the customer, with a multitude of colors and the freedom to mix and match. It is appreciated by a transversal and multigenerational audience, that recognizes the possibility of expressing and creating their own style.
Make it yours
Plan Your Visit
Barberino Designer Outlet is conveniently located adjacent to the A1 motorway - Barberino exit, for easy access from Florence and Bologna.