Spotlight on Denim

For Her

Where curve-hugging jeans once reigned supreme we’re seeing denim get bigger and bolder for AW21 with loose fits and high-rise waists from the likes of Tommy Hilfiger and Levi's claiming their place in her wardrobe this season. It’s a movement championed across the womenswear runways, with once essential skinny cuts being unanimously sidestepped in favour of baggy and roomier shapes.  

Super stretch skinnies aren’t the only denim diversion she’ll want to take this season. Traditional blues, blacks and greys are also being dialled back in favour of statement-making colours - a stark contrast to the washed-out jeans that set the precedent in 2020. Powerful primary colours as seen at Dondup and MSGM are what you want to aim for. Think Routemaster red, Marigold yellow and cactus green, the only golden rule: the brighter, the better.  

If you are going to buck the trend for colour and keep to classic denim shades stick to lighter blues over darker dyes. Leather look denim finishes are another strong trend coming through for Autumn/Winter 21. Replay and Gas are great places to seek these out but remember to shy away from styles that are overtly tailored. Like women’s workwear, denim is relaxed for AW21 so opt for oversized styles you can shake a leg in.