120% Lino

Closed - Open from 10:00 - 21:00

In 1980, whilst gazing at one of Camden Market’s charming stalls, Alberto Peretto was mesmerised by the sight of an exceptionally well-made linen jacket, reminding him of Fitzcarraldo’s unforgettable outfit in Herzog’s film of the same name. We like to remember this London-inspired moment when we think of the birth of 120% LINO. Because it was exactly during that trip that Alberto, founder and to this day head of the brand’s Style Department, positively decided to take that precious material back to his laboratory.
The dream began, 120% LINO was born.

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Serravalle Designer Outlet is conveniently located for easy access from Milan, Genoa and Turin. Drive from Milan in an hour, Genoa in 45 minutes and Turin in under 90 minutes.

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