La Perla was founded in 1954 by Ada Masotti, a talented corsetry maker, and today has become the lingerie and beachwear brand synonymous with the best Italian luxury and design. Artisan heritage, knowledge of the female body, a blend of innovation and tradition and a strong Italian identity are the founding values of the La Perla universe.
The company offers an array of collections that range from lingerie to nightwear and beachwear. The collections are completed by exclusive garments which can be worn not just in private, but also as a starting point for outerwear looks.
Plan Your Visit
Serravalle Designer Outlet is conveniently located for easy access from Milan, Genoa and Turin. Drive from Milan in an hour, Genoa in 45 minutes and Turin in under 90 minutes.