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In 2007 born the new menswear fashion brand Paul Taylor. In a short time the brand established itself on the market thanks to a New Dandy style line of clothing. Although the date of the founding of the brand is fairly new, the founders are in the clothing industry for many years, which has allowed Paul Taylor to develop and grow quickly gaining an attentive and loyal audience. The Paul Taylor’s garments reflect a new way of interpreting the Italian classic, no longer linked exclusively to the traditional Italian tailoring, but strongly influenced by the british tastes and international trends. The characteristics of Paul Taylor, like a sophisticated product, the attention to details and revised, are also reflected in the dissemination strategy of the brand. The tone of communication are not clean and traditional, but rather ironic and irreverent, designed to intrigue, entertain and attract the attention: a hymn to not take themselves too seriously and play with the style.