Swatch is the most successful wristwatch of all time, offering the perfect blend of Swiss craftsmanship and affordable simplicity. It is available in a dizzying array of colours and designs, and has been linked to major cultural events and artists worldwide.
Plan Your Visit
Serravalle Designer Outlet is conveniently located for easy access from Milan, Genoa and Turin. Drive from Milan in an hour, Genoa in 45 minutes and Turin in under 90 minutes.