on-trend and in-store
the trend guide
what to wear and what to buy, all for up to 70% less
Need a new season wardrobe refresh but not sure where to begin? From fresh colour palettes to outfit ideas, we’ve curated the four key trends to buy and wear now.
IT'S ALL IN THE DETAILS
Inspired by a world of folklore, designers turned to artisanal craftsmanship to enrich the season. Traditional Baja textures and techniques are layered to create a well-travelled look that will whisk you away to warmer climes, while intricate beadwork, fringing and fishing net-inspired macramé appliqué lend a high-end feel to handiwork. Look to oversized cuts and floaty fabrics like chiffon blouses and floor-skimming maxi dresses to emanate the boho vibe; we love Ted Baker and Essentiel Antwerp .
SAY IT WITH FLOWERS
Taking a new, darker direction, SS19’s floral trend borrows cues from a world of British eccentricity. Reminiscent of lavish carpets and Old Master paintings, a rich tapestry of florals weave together bold combinations of blooms regardless of scale and colour with a black thread. Pair midi dresses in sheer fabrics with lace-up boots, or wrap tops with wide leg trousers from the likes of Versace and Sandro to strike the balance between romance and drama.
More muted that previous seasons, pastels have emerged as a key colour trend for the season. Sugary-sweet shades are replaced with subtle hues of iced blue, warm greys and mint greens for a sophisticated direction. As seen at Hugo Boss, Stella McCartney and Jil Sander, this trend works best when worn from head to toe. Look to fluid trench coats and sheer fabrics from American Vintage and Maje to keep it feeling light for spring.
KEEPING THINGS UNIFORM
Rather than military-inspired, this season’s utility trend is informed by a fusion of practicality and femininity, with an inherently fluid feel. Clean, pared-back and almost minimal, parkas, cargo pants and – the piece we’re most excited about – boiler suits all make a return in light, technical fabrics and loose silhouettes. Zips and oversized pockets are the only detailing you’ll find here, lending a sporty touch that will sit right at home when you take to the street.
Spring is finally on the horizon, and with that in mind it’s time to welcome a dose of freshness into your wardrobe. Our SS19 trend guide has all the inspiration for what you should be wearing for the season ahead.
Function is making a statement for spring, with utility-inspired details, pared-back colour palettes and silhouettes seen across outerwear to accessories. The oversized pocket is a mini trend in itself, creating a practical yet bold design feature across parachute-style parka jackets, technical jackets, body warmers and even cargo pants. Look to Carhartt wip and Superdry for fluid silhouettes and lightweight fabrics with a sportier feel that can be effortlessly layered – and peeled off – come summer.
Lending a softer edge to tailoring, runways were awash with suits in soft sherbet shades of violet, sky blue and rose-petal pink juxtaposed with neutral stone tones. Silhouettes were kept fluid and deconstructed, with wide leg trousers and double-breasted jackets layered over relaxed fit t-shirts. Evoking a subtle sense of minimalism, team the look with a classic white trainer from Puma, or for a bolder statement as seen at Dior, a fashion sneaker that matches the hue of your suit.
The silk shirt has returned, but not as we know it. Darker, more intense base tones of black and indigo allow for vibrant patterns to pop, from intricate floral prints to kaleidoscopic beach scenes. The fluidity of silky fabrics lends lightness that echoes spring’s new mood, translated through loose silhouettes. Pair silk shirts from Scotch & Soda and Eterna with co-ordinating shorts for a full take on the trend or team with neutral trousers to allow the shirt to do all the talking.
ALL TIED UP
Riding the wave of the 90s trend that swept previous seasons, the psychedelic bleach wash print is set to be huge for spring/summer. The reimagination of tie-dye sees a cleaner more contemporary perspective, with softer watercolour marks in neutral tones as an alternative to traditional, vibrant styles. Bohemian yet tailored, pair a tie-dye tee or sweatshirt from All Saints or Lee & Wrangler with loose fit, wide leg trousers or shorts and add an eye-catching accessory to complete the look.