AW21 Menswear Trends


The Trend Guide

In the blink of an eye, the new season has landed. From your weekend style sorted to the only way to dress for evening, we’ve done the hard work for you – just read on for the trends to know about for the season ahead, complete with up to 70% off.

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Golden Brown
If there’s one colour that epitomises autumnal sophistication it’s that rich caramel brown that evokes the colour of fallen leaves. This season saw designers such as Acne Studios, Officine Generale and AMI doubling down on this chic colour, playing with the nuances of tones along a spectrum of silky cream on the one hand and burnt orange on the other. Which to choose? Well, all of them actually, because tonal layering was all over the runways, with brown suede or corduroy jackets paired with loose-fit beige trousers, caramel roll-necks and tan accessories. It’s a look that’s full of class, but easy to put together, too. Just think about mixing up your fabrics (wool, corduroy, cotton, leather, suede) to get a nice tactile finish and you’ll be right on the money.

Rustic Royal
Think old-school country attire meets modern outerwear silhouettes and you’ve got the rustic royal trend nailed. With a decidedly utilitarian vibe (functional pockets and technical fabrics) this trend maximises traditional patterns such as heritage checks and typical countryside tones like olive green, earthy brown and khaki beige. Give your outdoorsy look an instant upgrade with a wax jacket, rollneck sweater, rustic check shirt and beige tailored chinos. The secret to pulling off the look is in your fabric diversity and sticking to the classic tones. Accessorise with traditional countryside items such as a flap cap and rugged leather boots.

The Statement Jumper
1960s and ‘70s influences abound this season, the most notable being the penchant for bold statement knitwear. From Hermes and Dolce & Gabbana to Casablanca and Dior Men, there were eye-opening knits to jump-start any winter wardrobe. Intarsia graphics and bold geometric patterns are the way forward, and on a canvas of kaleidoscopic colours. Crewnecks are genuine head-turners, especially when contrasted with a neutral-tone pair of wide-leg trousers. On the runways, many looks were styled with a block-colour roll neck beneath the loud jumper for a subtle layered effect and accessories included playful jewellery, ankle boots and small shoulder bags. As for the cut, well, slouchy styles are non-negotiable right now so don’t go for anything too fitted.

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Red Alert
You’ve heard of painting the town red, well now it’s time to let nature’s boldest colour go to town on your wardrobe! The strongest hue of the season is an attention-grabbing red, worn in flashes against dark or neutral tones for maximum ‘look at me’ impact. Brands such as Louis Vuitton, Jil Sander and Wooyungmi used the boldest of red tones to great effect through various length jackets and knitwear paired with neutral tones and even red-on-red layering in some cases. Knits and outerwear are in our sights. If you prefer to be a little more subtle with your integration of red, look to accessorise with it instead, notably in the form of ties, scarves, shirts and accented sneakers and boots. Avoid clashing with other bright colours and instead contrast with black or cream for a strong autumnal look.

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