Lowkey Luxe Is Back

Welcome the art of utility luxury, thanks to Bally

Luxury means understated design and excellent craftsmanship this season, thanks to Bally’s new collection at McArthurGlen Designer Outlet Roermond.


Luxury is reinventing itself for SS22. No longer the preserve of bling and flashiness, we are seeing a return to ‘lowkey luxe’. In other words, a quieter, more considered approach that runs contrary to fast-moving fashion or over-the-top styling. It is where the original meaning of the term first originated - in the luxury leather goods brands that focus on bespoke, artisanal craftsmanship and artistry.  

Born in Switzerland in 1851, Bally is one of the world’s oldest luxury brands and combines its heritage of craftsmanship with a decidedly contemporary aesthetic. Building on the brand’s DNA as skilled shoemakers, the new Bally collection that’s just landed at McArthurGlen Designer Outlet Roermond takes workwear and utility styling as inspiration. Expect architectural silhouettes in earthy hues for a modern day uniform that’s all about marrying elegance with ease.  



When it comes to menswear, the stripped back aesthetic is part of the sartorial shift in mindset whereby we want quality over quantity. Bally’s minimalist trainers will become your new wardrobe staples - a sleek silhouette and the kind of attention to detail you’d expect from a brand that combines their shoemaking heritage with a sense of modern fluidity ideal for sportswear. Perfect for casual-yet-cool urban office attire or the ideal gift for a loved one looking for the extraordinary in the ordinary.  

According to the tastemakers, wardrobe basics with a cool twist are what we’re currently craving. So for womenswear that means chic leather bags imbued with quality craftsmanship - but with a focus on interesting details and artistic excellence. Looking for the perfect investment bag for this season and beyond? Bally’s blue clutch has a modern shape and hue combined with a classic brand heritage that’s part of the ‘buy less, buy better’ mindset. In other words, a thoroughly modern classic. Perfect as an investment piece or a thoughtful gift.