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As a young lingerie retailer, Shirley Schoonebeek owned several stores in the city centre of Amsterdam, and one at Amsterdam Schiphol Airport. After a few years entrenched in the industry, she was in search of a brand with a story – something to talk about, think about – something that stood out from the ordinary. When she couldn’t find it, she fearlessly decided to create her own. Not one to follow trends, she took conscious action to create unique prints in collaboration with real artists; to develop a label that would appeal to guys who embrace their inner “Bad Boy”. This cooperation resulted in the striking brand as we know it today. Muchachomalo is growing and innovating in the field of materials and fit, woven through a collection that is becoming more and more extensive in designs and colours.

Shop at Muchachomalo for Men, Women & Junior underwear. 


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