why stop at double?

why stop at double?

essential edit

all the designer denim brands you love for up to <xx>% less

womenswear edit

Update the hardest-working section of your closet – or ‘Denim Drobe’ – with this season’s hottest shapes and styles. Whether you’re after a classic cool girl effect or easy comfort styling, good denim is a wardrobe staple and universally flattering. It’s practical, comfortable and chic, all at the same time. It’s the easiest way to give your everyday look an upgrade!  

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Let’s face it, with the likes of everyone from Gigi Hadid to Marilyn Monroe rocking double denim, it’s hard to go wrong. But why stop at double? Throw a denim shirt into the mix and let the colours and textures do the talking. Opt for either a lightweight chambray cotton or classic denim shirt with decorative embroidery or feminine ruffles to compliment your wardrobe. Every modern wardrobe needs a versatile denim shirt. 

the 24/7 dress!

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We all know that jeans are a girl’s best friend but try giving jeans a swerve for a change and slip on a practical and perfect denim dress, adding a feminine spin to your closet. The denim dress is your Summer go-to piece that will make you look fresh and oh-so-chic. From belted to button through, midi and minis, the denim dress will be your summer mainstay that you’ll be wearing on repeat. Try a nipped-in waist for the most flattering fit that skims your shins, paired with flats for the office or heals to a wedding. Denim is no longer just for casual wear, you can find pieces that fit into your day-to-day work outfits and for those more formal occasions. 

denim jeans

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Jeans are the closet staple that still keep evolving year after year! Whether you're looking to upgrade your style or want some perfect new jeans, there’s a ton of great options from skinny to flared or baggy to straight-leg. Sometimes a twist on a classic can be fun and with that in mind, make a statement this season by choosing bold pieces in new colours. Try opting for pastels, whites or greens to make heads turns. Other key trends include a high rise and straight leg jean, wide cut roomy styles and the leg lengthening 90’s bootcut. So, get creative with your denim fits! 

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