AW19 Trends 2019


The Trend Guide

The new season has landed, and with it arrives a mood for every style. From the colour palette to covet to the print update to know, we’ve curated the four trends to buy and wear now – plus, with up to 60% on the RRP, it’s never been easier to stay ahead of the style curve.

Styling Tips

Black Is The New Black
While of seasons past we may have felt guilty for settling for the security blanket of the colour wheel, this autumn choosing the black option is anything but boring, courtesy of leather’s return to the runways. Arriving in every form imaginable, from feminine ruffles and micro pleats to boxy biker jackets and sleeker-than-sleek Matrix-style tailoring, the fabric’s sentiment is clear: embrace your dark side. While rebels are inherently catered to with an army of suitably studded accessories in tow, good girls can apply too – take this opportunity to reinvest in your LBD, switch to a slicker version of your tailored trousers or update your go-to boot with tough-luxe edge; we love Kurt Geiger, Jaeger and Joules.
Styling Tips

Feeling Feline
It’s official: there’s no stopping the spot. Having caused a feline frenzy throughout SS19, AW19 sees the animal-print trend return with extra roar. This time, just a shirt or skirt won’t do; it’s all about making a head-to-toe statement. Fear not, it’s easier than you think – just take Jaeger’s trophy coat, Yumi bold jumpsuit or a floor-length dress à la Celine’s lustrous party number. For a quieter approach that still answers the call of the wild, choose fierce touches like a printed bag or belt paired with vivid fluro hues for a look that’s more 2019 than 1981.
Styling Tips

I Bring My Own Sunshine
It’s a challenge to boost your energy levels in the depths of winter, but you’ll certainly find it in the kaleidoscopic spectrum of shades on offer. Yes, the days may be getting darker, but a concoction of zingy brights and highlighter hues are on hand to prove that colour isn’t just for summer. From sunshine yellow to fuchsia pink and cobalt blue, every shade of the rainbow is invited. The even-better news? Just one brightly hued item is all you need for that vitamin D fix. While separates all offer an instant mood lift, here’s where you’ll find your party-dress moment – this trend is about being seen, after all. Rather be spared a head-turning entrance? Powering up your favourite pump will electric impact will guarantee happy feet all season long.
Styling Tips

Heritage Dressing
Heritage dressing can be polarising even in its most affable form, but this season tweed and tartan takes on a fresh quality that’s far from frumpy – and there’s something for everyone. From flashes of shimmer and blown-up prints to unexpected colour pairings and voluminous silhouettes, every incarnation has verve and vigour to take you far beyond the office. In fact, you’ll love the pattern’s new groove so much you won’t want to choose – and luckily, you don’t need to. As seen at Chanel, Emilia Wickstead and A.W.A.K.E. Mode, the print is best worn doubled up – whether you opt for clashing layers of tweed and tartan, chic coords or a patchworked piece that does the work for you. Check!

AW19 Womenswear Trends


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