why stop at double?

why stop at double?

essential edit

all the designer denim brands you love for up to 60% less

womenswear edit

Update the hardest-working section of your closet – or ‘Denim Drobe’ – with this season’s hottest shapes and styles. Whether you’re after a classic cool girl effect or easy comfort styling, good denim is a wardrobe staple and universally flattering. It’s practical, comfortable and chic, all at the same time. It’s the easiest way to give your everyday look an upgrade!  

who says triple denim can’t work?

Let’s face it, with the likes of everyone from Gigi Hadid to Marilyn Monroe rocking double denim, it’s hard to go wrong. But why stop at double? Throw a denim shirt into the mix and let the colours and textures do the talking. Opt for either a lightweight chambray cotton or classic denim shirt with decorative embroidery or feminine ruffles to compliment your wardrobe. Every modern wardrobe needs a versatile denim shirt. 

the 24/7 dress!

We all know that jeans are a girl’s best friend but try giving jeans a swerve for a change and slip on a practical and perfect denim dress, adding a feminine spin to your closet. The denim dress is your Summer go-to piece that will make you look fresh and oh-so-chic. From belted to button through, midi and minis, the denim dress will be your summer mainstay that you’ll be wearing on repeat. Try a nipped-in waist for the most flattering fit that skims your shins, paired with flats for the office or heals to a wedding. Denim is no longer just for casual wear, you can find pieces that fit into your day-to-day work outfits and for those more formal occasions. 

instant outfit on repeat!

Jeans are the closet staple that still keep evolving year after year! Whether you're looking to upgrade your style or want some perfect new jeans, there’s a ton of great options from skinny to flared or baggy to straight-leg. Sometimes a twist on a classic can be fun and with that in mind, make a statement this season by choosing bold pieces in new colours. Try opting for pastels, whites or greens to make heads turns. Other key trends include a high rise and straight leg jean, wide cut roomy styles and the leg lengthening 90’s bootcut. So, get creative with your denim fits! 

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