THE DENIM EDIT
For Him

Comfort remains key for SS25. The season’s looser silhouettes make a statement with dramatic shapes and elements of carefully curated destruction. Enter the Denim Redux trend. Music to the ears of anyone who likes to marry high fashion with everyday practicality or those who prefer punchier denim over the more subtle designs of seasons past. To stay ahead of the pack, opt for wide, slouchy or barrel-legged jeans from the likes of Brand, Brand and more. Choose light-wash dyes ready for longer days and shorter nights. See printed denim from Brand and more for a playful take. And don’t miss patchwork style across jeans and jackets for eclectic impact.

For Her

Denim’s a mainstay. For spring/summer, the noughties aesthetic continues to dominate. Hips are in with designers embracing a lower-slung look and wider, pavement-sweeping silhouette. Breezy, nostalgic and perfect for warmer weather. Look to Brand and Brand who have casual comfort down to a fine art. Choose to take the trend up a notch by opting for a pair that’s been lightly distressed. Gentle fraying works wonders when paired with a punchy summer palette of sunset pinks, yellows and oranges. In the spirit of spring optimism, some will revel in the return of the denim mini skirt – see Brand.