ss24trends

The SS25 Wardrobe

Upgrade your summer wardrobe

Always up to 60% less, discover our editor-approved styles for summer season. For summer and beyond, our fashion insiders have picked out the hottest styles featuring accessories, sneakers and more.

SS25_accessories

THE ACCESSORY EDIT
Handbags

We see a bag from Brand or Brand in your future. Can you see it too? Styles are up to 60% less. SS25 sees a mix of polished leather heroines – we’re looking at you, bag – alongside sportier designs incorporating padded volumes and all-weather canvases. Elsewhere, the Bloom Boom trend makes its way onto shoulder and top-handle designs too. One thing is for sure – there are plenty of options to swoon over.

Sunglasses

There are two fashion camps when it comes to eyewear at present. SS25 gives you the option to look futuristic and alien-inspired; see Brand’s curved designs. Or maybe you’ll embrace the retro aesthetic with oversized silhouettes and brown-tinged lenses. Brand and Brand have a big range of 70s-esque silhouettes. Style them with a utilitarian jacket or sunset-coloured dress for catwalk-worthy presence.

 

Summer hats & scarves

The final flourish, summery scarves and hats enhance your outfit when the sunshine decides to grace us with its presence. Usually trending in the colder months, Checks Appeal sees a seasonal makeover, with lightweight scarves adding a pop of pattern over the shoulders. See Brand for further inspiration. The logo-adorned cap is here to stay too, with Tommy Hilfiger and more delivering the classic in sun-ready shades.

SS25_denim

THE DENIM EDIT
For Him

Comfort remains key for SS25. The season’s looser silhouettes make a statement with dramatic shapes and elements of carefully curated destruction. Enter the Denim Redux trend. Music to the ears of anyone who likes to marry high fashion with everyday practicality or those who prefer punchier denim over the more subtle designs of seasons past. To stay ahead of the pack, opt for wide, slouchy or barrel-legged jeans from the likes of Brand, Brand and more. Choose light-wash dyes ready for longer days and shorter nights. See printed denim from Brand and more for a playful take. And don’t miss patchwork style across jeans and jackets for eclectic impact.

 

For Her

Denim’s a mainstay. For spring/summer, the noughties aesthetic continues to dominate. Hips are in with designers embracing a lower-slung look and wider, pavement-sweeping silhouette. Breezy, nostalgic and perfect for warmer weather. Look to Brand and Brand who have casual comfort down to a fine art. Choose to take the trend up a notch by opting for a pair that’s been lightly distressed. Gentle fraying works wonders when paired with a punchy summer palette of sunset pinks, yellows and oranges. In the spirit of spring optimism, some will revel in the return of the denim mini skirt – see Brand.

SS25_sneakers

THE SNEAKERS EDIT
For Him

Vintage styles are in a league of their own for another season, with a varsity-inspired palette of green, navy and ochre frequenting the catwalks. Brand and Brand championed all manner of green on the runway – mint, seafoam, turquoise and forest. Tap into the Green Scene trend from the feet up with shell classics and padded silhouettes in the fresh colour. If the clean and crisp look strikes more of a chord, take note from the minimalist designs seen at Brand and so many more. Think white flat soles and leather uppers in neutral tones. A match made in heaven paired with relaxed summer suiting (of which we have plenty in-store too).

 

For Her

While he’ll be making waves in reworked classics, she’ll also be looking to the past for inspiration – with the 90s heavily influencing trainer collections the world over. For vintage revival high-tops in golden hour colourways, check out the latest arrivals from Brand and Brand. A perfect combo with this season’s relaxed denim trends. Moving away from nostalgia, several of SS25’s trainer trends point to a futuristic feel, pushing the boat out with slick, innovative and techy designs. Trainers in off-white and neutral shades from Brand pair well with this season’s Power Casual trend. Your capsule wardrobe never looked so good.

SS25_sneakers

THE COAT EDIT
For Him

You don’t want to have to think about outerwear as summer approaches but the reality is you probably can’t escape it. The trick is to keep things timeless so you have a great offering of transitional key pieces you can turn to once SS26 rolls around too. With the Pocket Power trend, brands such as Brand and Brand elevate the humble pocket to high-fashion status. Find hiking-style jackets, pocketed gilets and more. Because let’s face it, utility is always in style. Checked shackets and distressed denim jackets are also great places to turn.


For Her
Trend watch: Power Casual. Championed by the likes of Brand and Brand (and many influencers of course), the looks see loose-fitting blazers thrown over relaxed but tailored ensembles. A solid place to start when it comes to choosing new lightweight jackets this season. For something even more low-key, SS25 gives rise to Sports Luxe Revival. Comfy and chic, find zip-up track jackets by Brand and shell suit styles with piping from Brand. In-store – and ready to layer – for up to XX% less now.

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