SS18 Trend Guide - Raw Denim

SS18 Trend Guide - Raw Denim

Your guide to Raw Denim trend

This season sees an ode to the naughties with the return of raw denim and a focus on straight lines, tailoring and stiff collars. Read the full Raw Denim Edit.

Raw Denim Guide

All hail the indigo revolution! Let’s be honest; who doesn’t love a good pair of jeans or hasn’t taken secret rejoice in the return of our 00s favourite; the denim jacket? This season denim is served up raw with an industrial edge, focusing on luxury weaves and strong traditional denim fabrics. From heavy weight Japanese to the crisp edges of rolled-up selvedge denim – things are about to get technical!

What to look out for?

In order to conquer this A you need to invest in structured denim jackets and panelled shirts, straight legged jeans, and all-in-one ensembles – yes, we’re talking denim jumpsuits, dungarees, dresses, double denim! Still need more inspiration? This season we worked with Ebony May Maude to give you some insider tips on how to style denim for SS18. 

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