McArthurGlen launches exclusive designer gift wrap for Christmas 2015
06 novembre 2015
Continuing McArthurGlen's 'Communities of the Future' charity initiative, Europe's leading designer outlet retail group has teamed up with British designer Holly Fulton to create three striking designs to be sold at McArthurGlen's UK Designer Outlets, with the proceeds to be donated to British Red Cross.
Scots born Holly was shortlisted for the British Fashion Council and Vogue’s 2015 Designer Fashion Fund and has a loyal celebrity following, dressing red carpet celebrities including Rihanna, Keira Knightley and Laura Whitmore. Known for her signature geometric prints and winning bold combinations, the three striking prints created exclusively for McArthurGlen encapsulate Holly’s signature design style. Her unique interpretation of traditional Christmas motifs and festive colourways draws on pop art painting and vibrant illustration, creating three truly one-of-a-kind designs. The luxury gift wrap can be purchased at a cost of £3.00 for 6 sheets, at any of McArthurGlen’s six UK designer outlets located in Ashford, Bridgend, Cheshire Oaks, East Midlands, Swindon and York.
McArthurGlen will donate the proceeds from the sale of the gift wrap to the British Red Cross, to help vulnerable people in crisis across the UK. As the leading volunteer-led humanitarian organisation, the British Red Cross is committed to helping people in crisis, whoever and wherever they are. Their diverse range of campaigns runs from first aid training and locating missing family members through to emergency response, and protecting people in conflict.
Shaeren McKenzie, Group Marketing Director, McArthurGlen, said: “We are delighted to be working with Holly Fulton for Christmas 2015; and are very excited about the collaboration. It’s a pleasure to be supporting the British Red Cross, so that this fashion partnership can help those in most need across the UK. We are confident that these stunning designs, teamed with the generosity of our shoppers, will raise a huge amount for these very important causes.”
Holly Fulton, Designer, said: “I'm excited to be partnering with McArthurGlen to support British Red Cross this year with their Christmas campaign. I wanted to come up with designs to encapsulate the festivities of the season and also represent the graphic sensibility and signature of my label. The designs rework traditional colours of the season with a modern twist and offer something bold and dynamic to add a real a point of difference to gift-giving. It’s great to be able to support such a fundamental charity as British Red Cross through this project; the work they do is vital and it’s an honour to be able to contribute to their campaigns. I hope that, together with McArthurGlen, we can all show our support for them this Christmas.”
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