In spring of 1972, Phil Knight and Bill Bowerman introduced the first Nike shoe with the iconic Swoosh. Over the past decades Nike has become the world leader for performance sportswear, footwear and equipment. More than a label, it is a state of mind shared by millions of athletes around the world.
What started as a small US-based footwear distributor has grown into a global marketer of sports performance products with innovations that are unrivaled in the world. Nike’s ultimate mission is to bring inspiration and innovation to every athlete* in the world“.
*If you have a body, you are an athlete.”— Bill Bowerman
Our first priority is the wellbeing of our employees and customers.
Please be reminded that face coverings are required when shopping at Nike. If you do not have one available, face covers are available at the Guest Services.
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Plan Your Visit
Serravalle Designer Outlet is conveniently located for easy access from Milan, Genoa and Turin. Drive from Milan in an hour, Genoa in 45 minutes and Turin in under 90 minutes.