Haze and Finn are authentic names of husky dogs, as English merchants called the sledge dogs kept by Eskimos when they first saw them in 1852 during their expeditions to the Arctic. The logo pays tribute to the North Star.
The brand refers to the values of life on the arctic: Inner Beauty, Belonging and Survival. Values which have become more relevant than ever in todays fast pace world.
The pride of our products
Our collections are timeless in their designs. They are warm, flexible and easy to iron: ideal for outdoor enthusiasts. With a relentless focus on quality, materials are carefully selected.