La Fabrique

McArthurGlen / EuraTechnologie BlancheMaille partnership

McArthurGlen Roubaix is partnering with the startup incubator and accelerator EuraTechnologies «BlancheMaille» to offer local startups exclusive visibility.

Opening on Thursday 22 October


McArthurGlen Roubaix is banking on French creativity and innovation by opening a pop up store presenting a selection of the most promising young companies, carefully selected from the EuraTechnologies BlancheMaille pool.


From 19 October 2020 to 13 February 2021, the Fabrique will offer a unique selection of tomorrow's companies that finely reconcile the needs of everyday life with the responsibility to offer a more eco-conscious world by promoting local companies and the people behind them.


The aim of this initiative is to provide support for innovative companies, to preserve the continuity of the region's economic activity and the sustainability of startups.

"Through this solidarity offer, we seek to support local project leaders and entrepreneurs, notably by enabling them to meet the general public and by putting people and social interaction at the heart of this economy. "

Christophe Goret - Director of the McArthurGlen Roubaix centre


Monsieur Lucette

Monsieur Lucette is a single sock brand that wants to end the waste of the orphan sock.
All socks are designed to match each other. 
Designed in Roubaix, created to be sustainable thanks to its recycled yarn made from recycled textile waste and plastic bottles and manufactured by a family factory recognized Living Heritage Company and Origin France Guarantee, Monsieur Lucette’s socks contribute to the preservation of artisanal employment in France.


Raconte moi un chocolat

"Raconte-moi un chocolat" launches the 1st box of premium dark chocolate around an initiatory route on the occasion of the chocolate fair. Anxious to respond to the trends of healthy, eco-responsible and fun consumption, the start-up is taking up the challenge of bringing the world's best chocolates directly into the homes of private individuals thanks to a box sent each month to its subscribers, with 3 bars of chocolate packed in an eco-responsible jute bag. The opportunity to taste an assortment of top-of-the-range dark chocolate bars through an initiatory journey and a whole philosophy centred around awakening the senses and chocolate.



Abordage offers clever and trendy equipment to brighten up the daily life of urban cyclists.

The Abordage brand used to specialise in the creation of backpacks, but has recently diversified into equipment for the urban cyclist with a range of 850 products for urban cyclists (from helmets to rainwear, including gloves) and bicycle accessories (lighting, water bottles, etc.). Its mission: to make cities greener, quieter and more pleasant thanks to cycling by finding the most modern equipment.

Abordage is also a unique catalogue with well-known brands (Ortlieb, Patagonia, etc.), brand new brands carefully unearthed and its own products. In fact, the company creates several items from scratch, such as the Flâneur and Max & Caro backpacks, a bicycle water bottle (made in Spain) and a bicycle helmet, which will be launched next June (European production).


Des idées dans l'atelier is an online platform for the sale of furniture and decorative objects based on the creativity and know-how of creative French craftsmen. Specialising in 100% Made in France decoration, the website offers a rich and varied range of unique creations or those made in small series: trendy lighting, beautifully crafted furniture, decorative objects inspired by the spirit of the times... This diversity of the offer comes from the fact that the company references a large number of designers with different backgrounds and inspirations. It should be noted that a selection is made in order to remain in a contemporary and design style.



Huby Innovation is an e-commerce site that selects innovative products manufactured by brands from all over the world, which are rarely offered in traditional sales channels.

The online store has been designed as a place to discover innovation. Huby Innovation honours innovation in the broadest sense. By visiting the site, Internet users can discover products that they did not know existed, and which meet real needs.

From the ultrasonic washing machine to the ultra-absorbent bath mat made of fossilized algae, the virtual reality camera, the condiment pencil to carve and the vegetable squares in the shape of chocolate bars, Huby Innovation is a mine of ideas to please oneself or one's friends and family.


Les drôles de Bouilles

Les drôles de bouilles is 3 friends thirsty for adventure and discovery. Their expeditions lead them to live many unusual experiences, each one more exciting than the next.

The concept of the Coloritable is based on strong values:

- Eco-responsible: No more paper! We respect nature and the environment! PEFC & made in Europe.
- Educational: Discover and raise awareness in a fun way.
- Creative: Space for imagination and creation. We love those who surpass themselves...
- Inclusion: Accessible to all! The adventures of our heroes to share.



Coco Pistachio is first and foremost the desire of its creator, to bring good humour to the kitchen and the table, with tea towels and napkins made in the Hauts-de-France region. It is an opportunity to enhance the textile know-how of Tourquennois and to participate in the local economy.

Isabelle Gil, the creator of the brand, has imagined 5 families with varied universes for this first Cocollection rich in history: The Big Bang family for sparkling cuisine, the Tropico Coco family for an aperitif evening under the tropical sunlights, or the Coco Pistachio family with its essential marinière to wipe the waves from your dishes... A whole decorative universe to be discovered quickly with models available in napkins, kitchen towels and aperitif napkins, but not only...

Coco Pistache now also offers fun tote bags, fabric barrier masks and bee wraps, the best ecological alternative to polluting plastic food films.


First spin-off of EuraTechnologies, the start-up incubator "Blanchemaille", specialising in connected commerce, has been operating in Roubaix since 2015. Blanchemaille" develops an ecosystem providing a wide range of services that promote the creation and development of companies in the fields of digitalization, payment systems, data, analytics,
360 marketing and communication, phygital and omnichannel logistics.

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