Woolrich John Rich & Bros combines the brand’s historical identity with a contemporary interpretation of iconic Americana, with a sophisticated take on military, outdoor and utilitarian style.
When describing Woolrich the first words that characterize the brand today are comfort, durability, resistance combined with simplicity and innovation.
A collection of outerwear and sportswear that redefines American style with worldwide design influences.
Plan Your Visit
Serravalle Designer Outlet is conveniently located for easy access from Milan, Genoa and Turin. Drive from Milan in an hour, Genoa in 45 minutes and Turin in under 90 minutes.