New in now from Levi's®

New in now from Levi's®

The greatest story ever worn

Celebrating 150 years of the iconic 501® Original jean - an ever-expanding story, written and rewritten by everyone who fastens up the fifth button.

This year, Levi's® celebrates a century and a half of the 501® Original (their first-ever blue jeans) and people living in Levi’s®. And in the world of 501® jeans, every person has a pair, and every pair has a story. What started with some denim, copper rivets and an American dream has become a worldwide phenom and, quite possibly, the most beloved clothing article of all time.

The brand's iconic five-pocket, button-fly straight fit has been loved by everyone: miners, cowboys, hippies, rockers, skaters, musicians, politicians, celebrities, unsung heroes and countless others on every kind of journey. And that’s led to a lifetime of your stories interwoven into the fabric of ours. So, what’s your 501® story?

Visit Levi's®

Discover the edit

501 LEVIS ORIGINAL

Menswear

RRP: £100

Our Price: £70

501 LEVIS ORIGINAL

Womenswear

RRP: £100

Our Price: £70

502 TAPER JEAN

Menswear

RRP: £100

Our Price: £70

501 CROP JEAN

Womenswear

RRP: £100

Our Price: £70

501 LEVIS ORIGINAL

Menswear

RRP: £100

Our Price: £70

501 LEVIS ORIGINAL

Womenswear

RRP: £100

Our Price: £70

502 TAPER JEAN

Menswear

RRP: £100

Our Price: £70

501 CROP JEAN

Womenswear

RRP: £100

Our Price: £70

THE 501® CHAPTERS

THE GREATEST STORIES EVER WORN. BUT NEVER WORN THE SAME.

“Your 501®s live with you. They take on your character—the way you sit, cuff them, carry stuff in your pockets. They just become a part of you.”

— Justin, fashion entrepreneur / furniture maker / skateboarder / photographer / videographer who customizes his 501^® jeans in crazy creative ways.

“One of the best parts about wearing a secondhand pair of Levi’s® is that they’ll have the imprint of how the person before you wore them. You’ll be able to add your own to it. They’re a visible history.”

— Alessandra, vintage clothing dealer / model whose pair here is from the ’70s.

“The 501® to me is about versatility. I think it’s so popular ’cuz anybody can wear it and do anything they want with it, you know? Whatever mood you’re feeling, you can wear a 501®.”

— Connor, actor / musician who prefers to wear his 501^® jeans undersized or oversized.