BOSS x Aston Martin Aramco Formula 1® Team

Celebrate race week with BOSS through an exclusive in-centre activation featuring immersive experiences and the chance to win an unforgettable driving experience.

Save the date!

štvrtok 2 júl, 10pm - nedeľa 5 júl, 6pm

Driven By Style

BOSS is bringing the excitement and energy of the Aston Martin Aramco Formula 1® Team to the centre. Discover an exclusive in-centre activation inspired by one of the UK’s most iconic sporting events, with opportunities to engage with the brand, explore the latest collections and be part of the British Grand Prix(TM) celebrations.

What's On

Sign up to the BOSS XP database for your chance to win an unforgettable driving experince with Aston Martin at Silverstone Circuit.
Experience Motorsport like never before with the BOSS x Aston Martin Aramco F1® Team in-store Apple Vision Pro activation 2 - 5 July.
Shop the latest BOSS collections with up to 60% off the recommended retail price (RRP).
Be part of an exclusive Silverstone-inspired activation from 25 June – 5 July.
Spot the Giant Helmets around centre from 25 June - 5 July.
Take a picture with the Aston Martin Aramco F1® Team Replica car in our main Piazza. 2 - 5 July.

Explore the collection

Find BOSS

Explore the centre by clicking on the map — from iconic designer brands to mainstream fashion, your style journey starts here.

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