Win a Fernando Alonso Mini Helmet
Feel the excitement ahead of the Formula 1 weekend in Zandvoort with BOSS and Aston Martin Aramco Formula One™ Team.
From 13 – 23 August, visit the giant BOSS F1 helmet outside the BOSS store, scan the QR code and enter for your chance to win a 2025 Shanghai GP™ Fernando Alonso Mini Helmet. Five lucky winners will take home this exclusive collector's item.
Participation is quick and easy. Simply scan, enter and get race-ready before the action begins in Zandvoort.
Visit the BOSS store for all info.
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New in from BOSS: Light up the occasion
Accept every summer invite with confidence in refined occasionwear from BOSS. Garden party or outdoor wedding? Breeze through the moment in airy pastel separates. Evening ceremony? Raise a glass in unforgettable tailoring and dresses.
Explore new arrivals for every type of summer celebration for up to 70% off.