Freedom by Norma Jean Martine
Our latest Spring TV advertising campaign features the single, Freedom by Norma Jean Martine.
McArthurGlen have championed Universal Music artist Norma Jean Martine, a 24 year-old singer songwriter from New York whose incredible blues-soaked voice and heartfelt songwriting prowess means she has already been lauded on the global music scene. After working with luminaries such as Burt Bacharach and writing for artists such as Ronan Keating and Italian superstars Giorgia and Marco Mengoni, Norma has re-recorded George Michael's iconic hit 'Freedom' – giving it a unique spin thanks to her powerfully raw talent.
Inspired by Norma's authenticity and drive, McArthurGlen approached her to inject her own gritty yet melodious sound into the much-loved George Michael track, released in 1990, which reached number 1 in the UK charts. The collaboration marks McArthurGlen's 21st anniversary as pioneers of designer outlet shopping across Europe and is a sign of big things to come for the brand. Norma will also be performing at McArthurGlen's summer 2016 music festival as part of their collaboration with Universal.
The single is available to download on iTunes.
℗ 2016 Vertigo/Capitol, a division of Universal Music GmbH
Listen to the track on Spotify
Norma says, “It's an honour to be offered the opportunity to re-record such a legendary song.” The song will be the soundtrack for McArthurGlen's new multi-million pound, Europe-wide advertising campaign that will launch this spring across Europe.
About Norma Jean Martine
London based singer songwriter Norma Jean Martine is known for her raw yet melodious blues-soaked voice and her on (and off) stage magnetism. “I've always been into authentic songwriters, from Joni Mitchell to Janis Joplin and Led Zeppelin”, says the girl who wrote her first song aged 10 and practically 'exhaled melodies’.
When she was 13 Norma Jean learned how to play the guitar, at 14 she was playing her own blues songs in downtown New York and at 16, following a friend’s recommendation, moved to Nashville to pursue her music career. “The blues is about truth, you know?” she muses. “I strive to write good pop songs that have that initial spark of something you really feel. That you really believe.”
Inspired by Amy Winehouse and Adele, singers who didn't compromise their soul or write to a formula, Norma moved to London in 2011 at the age of 20, doing open mic nights, securing a manager and writing sessions with Romeo Stodart of The Magic Numbers, Joel Pott of Athlete and Ed Harcourt, who helped her inject her gritty blues style into pop writing. In January 2015 music legend Burt Bacharach invited Norma Jean to LA to write with him.
Norma Jean's debut album is produced by Danton Supple (Morrissey, U2, Coldplay) and will be released later this year.
Follow Norma Jean Martine on Facebook.
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