At London, Milan and Paris Fashion Week, there was a sea of logos both on and off the runway. It’s not enough to merely wear a brand any more. You need to shout about wearing it. The fashion insiders have spoken – perhaps it’s a reaction to years and years of the minimalism trend. Maybe it’s the power of social media and our favourite influencers. Or is it the desire to belong in a particular fashion tribe? Whatever the reason, logos are having a major resurgence. Maximalist excess is here. Dive into this 1990’s-style insignia and don’t be afraid to go bold with branding.
Accessories
Get started with logo accessories. Invest in an iconic bag – we’re looking at you, Dior saddle bag. Or experiment with statement logo belts; the styles from Fendi are instantly recognisable and will break up a monochrome look or add further punch to colour block ensembles.
Motif T-Shirts
Motif T-shirts are the perfect way to get logo-heavy with your daywear. Gucci’s infamous design uplifts a ‘jeans and trainers’ kind of day. Channel a relaxed and youthful vibe with sportswear logos such as Champion and Fila, which are now bona fide fashion staples.
Head-To-Toe
Finally, if you’re not one to shy away from the hottest trends then an all-over logo look is for you. At the Fashion Weeks, we spotted men in head-to-toe Burberry check. Meanwhile, Gigi and Bella Hadid have been rocking modern tailoring with all-over Fendi insignia. Elsewhere, Balenciaga looks are having a moment with the emblem adorning hoodies, tees, footwear and scarves.
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