Gant, founded in 1949 in New Haven, Connecticut, is a leading American lifestyle and sportswear brand with a European flair. Over the years GANT was at the heart of number of creative tailoring features, such as the locker loop, the box pleat and the button on the back of the collar to keep the tie in place. Such innovations helped to maintain interest in GANT and won the label a dedicated following. For GANT, it all began with the shirt, before expanding men's, women's, children's and home’s collections.
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