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Nike Stores offer Nike performance product to serve the value consumer. At Nike Stores, consumers experience a premium shopping environment that serves athletes of all ages.

In spring of 1972, Phil Knight and Bill Bowerman introduced the first Nike shoe with the iconic Swoosh. Over the past decades Nike has become the world leader for performance sportswear, footwear and equipment. More than a label, it is a state of mind shared by millions of athletes around the world.

What started as a small US-based footwear distributor has grown into a global marketer of sports performance products with innovations that are unrivaled in the world. Nike’s ultimate mission is to bring inspiration and innovation to every athlete* in the world.

*If you have a body, you are an athlete.— Bill Bowerman

In the spring of 1972, Phil Knight and Bill Borman introduced the first Nike shoe with the iconic Swoosh. Over the past few decades, Nike has become the world's number one in high-quality sportswear, footwear and accessories. It's about more than just the brand name, it's about a state of mind that is shared by millions of athletes worldwide.

What started as a small American shoe distributor has grown into an international supplier of superior sporting goods and unprecedented innovations. Nike's ultimate mission is to bring inspiration and innovation to every athlete* in the world.

* "If you have a body, you're an athlete." – Bill Bowerman

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Nike’s New Year’s Resolutions

Make healthy changes for 2026 with the help of the Swoosh.

Featuring sports bras, logo tees, workout leggings and more, discover our Nike edit, and give yourself a sartorial advantage when committing to those New Year’s Resolutions.