Discover Biodiversity

at East Midlands Designer Outlet

Welcome to East Midlands Designer Outlet, where biodiversity comes to life. From the smallest insects to our most iconic species, we showcase the incredible range of plants that call this place home. Explore, learn, and discover how each species plays a vital role in our shared ecosystem.

  • Nandina Domestica

    In Japanese culture, Nandina is considered a symbol of good fortune and is often planted in front of homes to ward off bad spirits.

  • Skimmia Japonica

    A cool fact about Skimmia Japonica is that its leaves are aromatic! If you crush them, they release a pleasant citrusy scent.

  • Choisya Aztec Pearl

    An interesting fact about Choisya - they have received an award from the Royal Horticultural Society with their white citrus scent.

  • Ceanothus

    Ceanothus’ provide food and habitat for a variety of wildlife, including deer, quail, and pollinators like bees and butterflies.

  • Heuchera

    They are a fun and versatile plant, offering a wide range of colours. In some cultures, Heucheras are considered symbols of good fortune and protection.

  • Euonymus Emerald Gaiety

    A fun fact about Euonymus Emerald Gaiety is that it can be trained to climb walls and trellises, making it suitable for vertical gardens.

  • Hebe, Sweet Dreams – Addenda Purple

    This plant represents the blossoming of nature and spring and bestows nectar to the gods. Hebe symbolises freshness, vitality and youth.

  • Hebe, Sweet Dreams

    This plant represents the blossoming of nature and spring and bestows nectar to the gods. Hebe symbolises this freshness, vitality and youth.

  • Mahonia, Soft Caress

    A fun fact about Mahonia Soft Caress is that it was named "Plant of the Year" at the RHS Chelsea Flower Show in 2013.

  • Photinia (Red Robin)

    The name "Red Robin" is thought to come from the appearance of the new red leaves, resembling robins flying out of the tree. The red berries produced by this plant are a valuable food source for different types of birds.