Micro Trends | Sportswear

Decoding the season’s biggest street style micro trend.

Discover the micro trend of the season, from logo mania to exaggerated sneaks.

Crowned as the season’s most accessible micro trend, chunky trainers and bold logo motifs lend a futuristic mood to a new aesthetic of elevated streetwear. Championing a 1990s style revival, vivid prints and statement silhouettes build an experimental wardrobe and celebrate a host of iconic athleisure brands such as Nike, Tommy Hilfiger and Calvin Klein. Pared-back luxe is truly having its moment – here’s how to get onboard with the trend.

Exaggerated Sneaks | A New Vision | Logo Mania


Logo Mania
Unashamed and spirited, this season’s undeniable penchant for loud logos and distinct prints embody a daring sense of freedom and expression. Captured in a series of street style looks, Balenciaga joins Iceberg and Fendi as the pedestal cult labels to represent against a composition of bold colours and relaxed silhouettes synonymous with athleisure. To replicate the audacious aesthetic, consider youthful brands that carry logos created to be showcased and style with equally vibrant hues and shapes. Let the energy of the logo command your outfit – matching clean and chic labels with muted minimalism and bold and playful labels with echoed vibrancy.


Exaggerated Sneaks

Thanks to the AW19 runways of leading designers such as Balenciaga and Burberry, the humble trainer is evolving each season. Originating as an understated player in nonchalant casualwear, sneakers have progressed into a powerful street style favourite that hold the keys to complete and subvert any look. As the appeal of the “ugly” trainer grows, new features like statement laces and panelled textures take shape on platform, bubble and chunky soles. Style yours as an unexpected twist on sleek tailoring, a rebellious interpretation of feminine tiered dresses or a directional finale to neutral sports shapes.


A New Vision
As an emerging generation pioneers and values the things of the future, fashion follows suit in a pursuit of innovation and experimentation. Flashes of neon accessories accent outfits formed around muted palettes of beige, clashing prints come together in a playful aesthetic of contradiction vs harmony, metallic outerwear in oversized proportions command attention and rules of layering are challenged with fresh combinations. Influenced by the AW19 collections of Marc Jacobs and Saint Laurent, notions of sci-fi are introduced to everyday looks, inspiring our participation in the trend – choose to delve into just one galactic detail or adopt the art of futurism entirely.

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