SS23 Trend Guide

The Womenswear Edit

The Summer Trends You’ll Love

Eye-popping colours, fantastic feathers, and busy botanics are just some of the ways you can announce your fashion credentials this summer.



Florals are never far away from a feminine summer wardrobe, but this season’s bouquet is blooming with some seriously colourful petal power. From Dries Van Noten to Versace, collections were bursting with botanics, especially in the form of loud, busy prints, and chintz patterns, on anything and everything. Full skirts, printed slips and maxi dresses by brands such as Ted Baker London and Reiss are at the top of our wishlists, suitably clashed with floral motifs on strappy heels, silk scarves and the must-have oversize clutch. Even if you decide against the head-to-toe floral look, you can still get on the trend with a vintage floral scarf or skirt. The life cycle of flowers might be short, but the style-cycle of florals is evergreen.



If your wardrobe is hiding some deliciously distressed denim from the 90s then this year is the perfect time to show it some love again. From Givenchy and Bottega Veneta to Blumarine and Chloe, stylemakers are doubling down on slouchy jeans, denim bodices, distressed details, overdyes, and Canadian tuxedos (aka head-to-toe denim). It’s very much a ‘borrowed from the boys’ vibe, with stonewashed wide-leg jeans by the likes of Levi's and Superdry begging to be paired with oversized tailored jackets and bra tops or cotton singlets. But if you only make one investment in this trend, make it a classic denim trucker jacket - it’s the silhouette that never dies, and you’ll never get bored of styling it in so many new ways. Keep your accessories on the minimal side and let the denim do all the talking. 



From jumpsuits with parachute straps to voluminous cargo pants and multi-pocket chore vests, one of our favourite trends for the summer season sees utility silhouettes take on a new edgy but inherently feminine direction. At the very centre of this universe is the luxe cargo trouser, which has been transformed by brands like Ted Baker London and Tommy Hilfiger joined by oversized chore coats and safari shirts in lightweight luxury fabrics. You don’t even have to go wild with this trend: a simple multi-pocket overshirt (‘borrow’ one off one of the guys in your family) layered over a cotton vest and worn with cargo pants and chunky platform heels will provide the perfect balance of sophistication and attitude.



N.E.O.N spells fun, and lots of it! If there was ever a trend to boost your mood and raise your spirits, it’s this season’s monochromatic neon vibe as seen at Versace, Stella McCartney, and a host of others. Think colours to turn heads and pop eyes - acid green, punky pink, electric blue, and vibrant violet to name just a few. Stick to one neon shade for maximum statement-making potential, or you can invest in a hero piece and clash it with black or white. We particularly love the neon tailoring at Jack Wills and Tommy Hilfiger this season, but simple pieces such as a neon slip by Adidas or a neon top by Nikeare just as impactful, especially when worn with a coordinated bag and sandals.

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