BOSS x ASTON MARTIN
Celebrate Silverstone with BOSS through an exclusive in-centre activation featuring immersive experiences and the chance to win an unforgettable driving experience with Aston Martin.
Save the date!
Thursday 2 July, 10pm - Sunday 5 July, 6pm
Driven By Style
BOSS has partnered with Silverstone to bring the excitement and energy of Formula 1® to the centre. Discover an exclusive in-centre activation inspired by one of the UK’s most iconic sporting events, with opportunities to engage with the brand, explore the latest collections and be part of the British Grand Prix celebrations.
What's On
- Sign up to the BOSS XP database for your chance to win an unforgettable driving experince with Aston Martin at Silverstone Circuit.
- Experience Formula 1®like never before with the in-store Apple Vision Pro activation 2 - 5 July.
- Shop the latest BOSS collections with up to 60% off the recommended retail price (RRP).
- Be part of an exclusive Silverstone-inspired activation from 25 June – 5 July.
- Spot the Giant Helmets around centre from 25 June - 5 July.
Explore the collection
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Find BOSS
Explore the centre by clicking on the map — from iconic designer brands to mainstream fashion, your style journey starts here.