A young and ambitious menswear brand, rooted in the universe of denim. The cornerstone of our company is affordable fast fashion with high-quality items at competitive prices. We strive for effortless styling with trendy yet commercially viable styles with a clear goal of becoming the European market leader. The ONLY & SONS consumer is an archetype of modern man. He is known for his fashion-conscious and independent style. It's not about age, it's about fashion and the fact that good quality doesn't have to cost a fortune.