SS23 Trend Guide

The Menswear Edit

The key trends, redefined by you

How are you going to make this season’s hottest menswear trends your own? Our Style Guide has all the answers…


Urban cowboys are riding into town this summer, dressed head-to-toe in some of the best denim we’ve seen in a long time. From Dolce & Gabbana to Bianca Saunders, double denim ruled the runways, with a leaning towards dark selvedge trucker jackets, embellished jeans, and a tonne of distressed details and interesting acid dyes. Dark navy and black truckers are a hit (and timeless too) so check out Levi's for those, but if you’re more of a stonewashed guy then the likes of Superdry and Tommy Hilfiger have plenty to offer this season. Look for interesting silhouettes such as baggy jeans, denim shorts, or oversized denim shirts, and pair them with the humble white tee and sneakers for an effortless urban edge.



Wallflowers should look away now, because one of the biggest trends of the season will make your eyes pop. Welcome to the summer of neon, where brands such as Givenchy, MSGM, and Vetements must have thrown a kaleidoscope at their respective mood boards. Acid green, dahlia pink, and volume-up violet are just some of the bold tones lighting up wardrobes. We love the block colour neon tailoring and eveningwear of Ted Baker London, but if being suited in fruit pastel tones is too much, add a neon tee, sweat or pair of shorts to your casual fits to boost your day-glow. Don’t be shy with clashing tones either. The runways were full of fun contrasts, graphic prints, and bold accessories.



Preppy menswear is never not in style, but this season it was presented with a creative makeover, with traditional collegiate garms such as rugby shirts, Oxford cloth button-downs, and rowing blazers, getting a whole new look. The secret is in the styling: go for oversized OCBDs, with extra baggy check shorts, finished with a loose-fit varsity cardigan. Baggy chinos by the likes of Ted Baker London and Jack Wills make great partners for the multi-coloured blazers at Tommy Hilfiger. Otherwise, a striped rugby shirt by Superdry or Gant can be styled with tailored check shorts and hi-tops for a modern twist of genres. Mix your plaids with your stripes and stick to soft pastel tones to blend everything together. Too cool for school.



One of our favourite garments from all of the Spring/Summer trends has to be the striped trouser, which forms the centre of a much bigger stripy theme this season. From multi-coloured vertical stripes, to subtle pinstripes, stripy trousers were on the march, with baggy pyjama-like styles leading the way at Levi's and Superdry. Casual stripy two-pieces are a great casual alternative to the suit, or switch the trend up with bold horizontal stripes on over-sized long-sleeved tees or slouchy v-neck sweaters. A classic Breton tee or a short-sleeve striped bowling shirt are easy ways to jump on the trend, paired with some loose neutral chinos, or pale pinstripe trousers. Don’t be afraid to mix up stripes, just keep the palette similar and you’ll be in line for compliments. 

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