The Menswear Edit
AW24 Trend Guide
From elevated denim and dynamic checks to a modern take on preppiness, this season’s menswear trends are bold, timeless, and easy to style!
New In Now
RRP £40 | Outlet price £28
RRP £120 | Outlet price £84
RRP £40 | Outlet price £28
RRP £120 | Outlet price £84
PREPPY SPORTS
Collegiate Cool
One of the biggest menswear trends to have emerged in recent years has been the modern preppy look, driven by uber-cool labels such as Lacoste who have blended sporty streetwear with classic elements of tailoring, all wrapped up in a reference to 60s collegiate style. In short, we love it. Think iconic varsity jackets by Carhartt WIP, slim tailored blazers by Moss Bros, cotton rugby shirts by Crew Clothing, and sleeveless vests by Vans, all combining in a sporty way. Layering is key to this look, and don’t be afraid to clash patterns either - a striped rugby top beneath an Argyle vest, bookended with glossy track pants and sneakers is a recipe for success.
RRP £240 | Outlet price £112.70
RRP £99.99 | Outlet price £59.99
RRP £240 | Outlet price £112.70
RRP £99.99 | Outlet price £59.99
GREAT OUTDOORS
Functionality Gets An Upgrade
Combining an earthy autumnal colour palette with a diverse variety of textural fabrics, one of our favourite trends of the season saw functional outdoor dressing get a major style upgrade. From classic wax jackets by Barbour to quilted puffers by The North Face, and multi-pocket technical utility jackets by Tommy Hilfiger, these outdoors essentials came with layered looks on the runways, creating a rich panoply of textural elements that help to give this trend depth and character. Utility staples such as cargo pants, brushed-cotton button-down shirts and hiking boots are the glue that sticks this trend together, while the chunky rollneck sweater - beautifully crafted at Jack & Jones and Mountain Warehouse this season - reinforces the tactile sophistication of our new favourite trend.
RRP £199.90 | Outlet price £139.90
RRP £49.95 | Outlet price £33
RRP £199.90 | Outlet price £139.90
RRP £49.95 | Outlet price £33
CHECKS
The Joy of Checks
Tartan patterns originated in the 19th century in the Scottish Highlands, crafted by weavers to represent specific clans. Since then, they’ve remained largely unchanged, proof that great style never dies! This season, designers have really been pushing the boundaries of plaid, blowing up checks or using bright colours to give them an urban look. Check shirts by Next and Crew Clothing are a great way to introduce pattern to your autumn wardrobe, but for the bolder among you, check trousers are sure to make a strong statement. Overshirts and fleece-coloured jackets have always been willing receptacles of check patterns and this season is no different. Alternatively, you can make a subtle acknowledgement of the trend by opting for flashes of check in a cap, hat, or scarf.
RRP £85 | Outlet price £60
RRP £100 | Outlet price £70
RRP £85 | Outlet price £60
RRP £100 | Outlet price £70
DRESSED-UP DENIM
Denim Smartens Up
Even a menswear genre as timeless as denim cycles through trends, and while only last year the runways were embracing oversized shapes and distressed looks, it appears that denim has graduated into a more mature and smarter style category if the shows of Prada, Louis Vuitton and Prada are anything to go by. The ubiquitous denim shirt is less of a ‘western’ style this season, with dressier cutaway collar options by Calvin Klein and Levi's leading the way. Jeans have also taken a turn for the more elevated, with the likes of Hugo and Tommy Hilfiger producing deliciously slim fit styles in lightweight denim cloths. These are great styled with textural layers, such as a suede jacket by Joules or a tailored corduroy jacket, bookended with some sleek suede Chelsea boots.
