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During the course of its history, JOOP! has evolved from a celebrated German cult label to one of the leading international fashion and lifestyle brands.

Company founder Wolfgang Joop presented his first namesake collection in New York as early as 1978. The transition to the 80s marks the beginning of a unique success story. Since the 90s, consistent brand development has made JOOP! a successful lifestyle brand offering products for all aspects of life - from fashion to jewellery & watches, eyewear through to furniture and various home decor products.

In 2001, Wolfgang Joop withdraws from the business. The JOOP! brand is initially split equally between the Holy family (Strellson AG, Windsor GmbH), Egana Goldpfeil and the cosmetics group Coty Lancaster, before the HOLY FASHION GROUP becomes the sole owner of JOOP! GmbH in 2008. The fragrance range is retained by Coty Lancaster.

Since that time, JOOP! Menswear (JOOP! & JOOP! JEANS) and since 2015 also JOOP! Womenswear are developed at the Swiss location Kreuzlingen. In the meantime, the licensing business includes Bags & Shoes, Watches & Jewellery, Eyewear, Legwear, Furniture and Home Decor.

Today, JOOP! has a uniform brand presence in over 45 countries.

Clear market positioning and the high profile of the label make JOOP! today's premium German designer brand. The extensive product portfolio offers a modern lifestyle for elegant and self-assured women and men with a high affinity for fashion and design. All products stand for best quality and subtle details that will win you over.

JOOP!'s hallmark style is a skilful combination of well-developed sense of style and high quality always carrying the unique signature of the JOOP! brand: passionate, contemporary and elegant.


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