GUESS Kids, the children’s line extension from global lifestyle brand, GUESS? Inc., is a fashion-forward collection of clothing geared towards trendsetting boys and girl.
Initially established as Baby GUESS in 1984, featuring a line of baby’s clothes, the label later changed its name when the brand began introducing a wide range of clothing for toddlers and kids. Over the years, the line has enjoyed steady growth and has now gone global with the aim of increasing market penetration in under-represented areas and competing with the industry’s big market players.
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