Hugo

Now open! Come and celebrate with us.

HUGO is for those who break the rules and go their own way. The collection's contemporary styles – from denim and jersey pieces, to dresses and outerwear – stand for individuality and attitude.

HUGO designs break with convention. From denim and jersey pieces to outerwear and beyond, HUGO redefines boundaries and is for those who set trends rather than follow them. Be authentic, be yourself and go all out.